Mobile Commerce transactions are increasing at staggering rates. If you haven’t already taken your ecommerce solution mobile, now is certainly the time. You’ll want to either develop a responsive ecommerce site that caters to all devices, a specialized solution that recognizes the customers device and serves the optimal site format, a custom mobile ecommerce app for IOS/Android, or even better, do all 3. Here’s why:

Mobile Devices Proliferation

  • The number of mobile devices exceeds Earth population. (Source: Cisco)
  • Sellers shipped over one billion smartphones in 2013. The growth was 38.4% compared to 725.3 million shipped in 2012. (Source: International Data Corporation)
  • More than 30% of US internet users have a tablet device. (Source: eMarketer)
  • 56% of US grown-ups have smartphones. (Source: Pew Internet & American Life Project, 2013)
  • US smartphone users will amount 207 million by 2017 (compare to 140 million in 2013) , and 3 billion users all around the world. (Source:


  • In 2017, about 25% of online retail transactions in the U.S. will be made using mobile devices. (Source: eMarketer)
  • By 2017, about 70% of online buyers will make a purchase on a mobile device. (Source: eMarketer)
  • Mobile retail payments reached $182B in 2013, and by 2018, they are expected to be over $700B. (Source: Juniper)
  • Nearly$700 billion are supposed to be transacted and affected by smartphones in 2016. (Source: Deloitte)
  • US online sales exceeded $2B on Cyber Monday 2013, the first time per single day. (Source: comScore Inc.)
  • US mobile coupon users will reach 53.2 million in 2014. (Source: eMarketer, 2013)
  • 16B transport and events tickets will be bought annually on mobile devices by 2018, 3 times more than in 2013. (Source: Juniper)
  • 30% of mobile customers will likely abandon a transaction if they do not face mobile-friendly experience. (Source: MoPowered)
  • 3 second page load makes 57% of mobile customers leave your site. (Source: Strangeloop Networks)
  • 100ms site load increase leads to 1% sales decrease. (Source: Amazon)
  • 63% of people are going to do more shopping using their mobile devices over the next couple of years. (Source: Latitude)
  • 60% of mobile users use their smartphones to assist purchases while they are in a store, and 50% use them on their way to stores. (Source: Deliote)
  • 74% of smartphone users have made a purchase inspired by research on phone. (Source:
  • 78% of retailers plan to invest in mobile commerce this year. (Source:
  • 69% of retail executives estimate mobile commerce as an important strategic initiative.(Source:
  • 27% of companies worldwide planned to implement location-based marketing in 2013. (Source:
  • An appropriate mobile experience cultivates better opinion about brands according to 61% of customers. (Source: Latitude)
  • 57% users will not likely recommend a site with a poor mobile design. (Source: Google)
  • Mobile devices will account for 30% of global retail eCommerce spending by 2018, up from 15% in 2013. (Source: Juniper)
  • Tablet users spend 50% more than PC users. (Source: Adobe)

Smartphones vs. Tablets

  • The conversion rate on tablets is almost three times higher than the smartphone conversion rate. (Source: Internet Retailer 2014 Mobile 500)
  • The average ticket on tablets is $125, the average smartphone ticket is $106. (Source: Internet Retailer 2014 Mobile 500)
  • 72% of tablet owners make purchases from their devices on a weekly basis. (Source: Google)
  • By 2017, more than 70% of mobile retail sales will be made on tablets, and a little more than a quarter on smartphones. (Source: eMarketer)

Mobile Commerce Facts by Countries

  • 27.2% of German smartphone owners shop on their devices. (Source: comScore Inc.)
  • 27.6% of UK smartphone owners shop on their devices. (Source: comScore Inc.)
  • 20% of European smartphone owners use their devices for shopping. (Source: comScore Inc.)
  • 23.5% of European smartphone owners have used their devices to take a snapshot of a product while the are in a store. (Source: comScore Inc.)
  • 64% of UK tablet owners purchases online on their devices. (Source: comScore Inc.)
  • 45% of UK smartphone owners purchases online on their devices. (Source: comScore Inc.)
  • 89% of Japanese customers purchase online using their mobile devices. (Source: Nielsen)

Mobile Advertising

  • Mobile Ad Spending is expected to hit $42 Billion in 2017. (Source: Gartner. Inc.)
  • Nielsen is going to start counting mobile viewers in TV ratings in 2014. (Source: Nielsen)
  • Locally relevant advertising is preferred by 80% of mobile users. (Source:
  • 75% are more likely to take an action after seeing a location-specific message. (Source:

Other Mobile Commerce and Mobile Facts

  • Mobile web adoption grows 8 times faster than web adoption did in the 1990s and early 2000s. (Source: Nielsen)
  • 15% of all internet traffic is  mobile traffic now. (Source: Internet Trends, 2013)
  • Over 1.2 billion people access the web using their mobile devices. (Source: Trinity Digital Marketing)
  • 25% of smartphones will be phablets (smartphones with big screens) in 2014. (Source: International Data Corporation)
  • 75% of IT security professionals believe that mobile devices will pose the biggest threat to companies’ security in 2014. (Source: Phenomenon Institute, Lumension)
  • In 2013, the number of mobile subscriptions around the world clocks in at 2.2 billion. In 2019, they will reach 6.4 billion. (Source: Ericsson)
  • 36% of emails from retailers are opened exclusively on mobile devices. (Source: Knotice)
  • Samsung had 31.3% of smartphones market share in 2013; Apple had 15.3%. (Source: International Data Corporation)
  • 91% of mobile internet visits are made for social activities, versus just 79% on desktops. (Source: Microsoft)
  • One quarter of all searches are mobile-based. (Source: The Search Agency)

(Even more) Mobile Commerce Facts

  1. Sellers shipped over one billion smartphones in 2013
  2. Mobile retail payments reached $182B in 2013, and by 2018, they are expected to be over $700B
  3. The conversion rate on tablets is almost three times higher than the smartphone conversion rate.
  4. 89% of Japanese customers purchase online using their mobile devices.
  5. 36% of emails from retailers are opened exclusively on mobile.

This impressive collection of mobile data was compiled by the great folks over at Aheadworks – Makers of some very useful magento extensions and analytical software.

Find out how we can help your mobile commerce strategy today!